The connection and trust in talking through a vision with like-minded souls is the secret sauce.  

what we do

Emotional Pictures is dedicated to creative collaboration in television, video content, and music. Founded in 1995 by producer/director Sara Nichols, Emotional Pictures has established solid relationships with the most sought after talent in the entertainment world.

Emotional produced programming for Sundance, Sony, ABC, MTV, VH-1, Discovery and Logo as well as several projects for today’s top music artists, including Beyonce, Pink, Jennifer Lopez, Britney Spears, Mariah Carey, Justin Timberlake, Janet Jackson, Evanescence, Christina Aguilera and Usher. Advertising work includes Brita, HP, Honda, Lexus, & AOL.

Grammy-nominated director producer Sara Nichols has created over 500 hours of content for multiple production companies, and is the creative voice behind Emotional Pictures. 

Sara directed and produced I Was A Child Bride: The Untold Story (A&E/Hulu/ ITV), a two hour documentary exploring the disturbing issue of children who are forced into marriage in America, telling the stories of four women who were children when they were coerced or pressured into marriage and had no legal way to escape.

As Showrunner, Sara’s work includes My Little Life (TLC), Southern Charm Savannah (Bravo), Sing It On (Pop!/Netflix), Extreme Guide to Parenting (Bravo), Festival Dailies (Sundance), Uncovered: Hidden Lives of Miss USA (E!), MTV’s Room Raiders, Gastineau Girls (E!), and Growing Up Gotti - The Holiday Specials (A&E). 

Sara has directed over 90 music videos, concerts, and commercials. She has worked with multi-platinum artists including Janet Jackson, Britney Spears, Alicia Keys, and Justin Timberlake.

Sara began her career at MTV Networks, producing at Nickelodeon and MTV.


executive producer & founder

Sara Nichols

I’m so proud and grateful to be Sara’s right hand. I love re-imagining story, developing new concepts that connect with underrepresented audiences, and making powerful music selections that emotionally enhance and deliver a compelling visual experience. Working with talent to bring their best selves is a rewarding process to be a part of. I am a recent graduate of Ithaca College with a fine arts degree in Writing for Television, Film, and Emerging Media, and a minor in Women’s and Gender Studies.

I am a trained musician and love jamming out to artists like Tame Impala, Meg The Stallion, and Mac Ayres. My huge love for singing and piano started young and it never stopped. Music is a huge part of my soul, it heals, it awakens, it lights my fire.

I have a tiny (OK, HUGE) obsession for YouTube’s food vlog and food-ASMR categories as well as all things self-care. I adore animals, specifically my mini goldendoodle Ellie, a furry bundle of love! 


Alex Eisenstein

We care about the details.
Let's collaborate.

our work

“Creativity is not just for artists. It’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.”

— twyla tharp